You don’t need a name to know you’re drinking something from Starbucks, because the image is iconic enough. To define brand mark a little better, imagine the mermaid on the front of Starbucks coffee cups. However, the brand mark is unique for one fundamental reason – it leaves all letters and words behind to focus exclusively on the descriptive power of imagery. Most logo designs include a combination of the business name and an image, shape, or some other graphical element intended to engage a customer’s emotional side. However, there are many different kinds of logo in the world, from the letter marks used by brands like IBM, to the wordmarks that represent iconic companies like Coca-Cola. The colors you choose will elicit certain emotions, while particular shapes remind your audience of influential moments in their lives. Your logo plays an integral part in showing customers what you stand for. A brand is a highly emotional and complex concept which demonstrates the core ideas and values of a business. However, the truth is that a brand mark is a sub- section of logo design, and it’s something you need to know about when you’re creating your identity.Īs you know, a “brand” consists of multiple elements that go far beyond the handful of fonts, colors, and logo shapes that people associate with a company’s image. Alternatively, you may have always assumed that the words “logo” and “brand mark” could just be used interchangeably. If you’ve wondered about brand design terms before, then you’ve probably found a brand mark definition challenging to come by. What is a brand mark? Divulging brand design terms

Here’s your guide to the mysterious brand mark. Today we’re going to get to the bottom of one of the most over-looked and under-explained terms in the branding dictionary. The emblem most likely to speak to your audience on this level is the brand mark – but what is a brand mark, and how is it any different from a standard logo? There are many different types of logo available to help companies appeal to the image-processing epicentre of their customers’ brains. Now here’s a fact that might surprise you… Not only does the brain process images 60,000 times faster than text, but 90% of the information you take in each day comes from what you see. That’s because human beings simply process visual data better than anything else.

However, it’s also fair to say that a successful brand can’t exist without a compelling visual identity.īy creating an image that conveys all of the values, expectations, and promises of your company, you improve your chances of earning your customer’s attention and even their loyalty. If you’re a fan of the content here at Fabrik, then you already know that there’s a lot more to a brand than a logo or image. Is it time to make your mark in your chosen industry?

Wordmark vs logo